THE SOCIOLOGICAL REVIEW

"From sport to academia, health to retail and environmental measures to travel, we are surrounded by metrics: technologies that measure, calibrate and rank our activity, and nudge us in some directions and away from others. As a sociological starting point, we know that metrics are not objective measures of social realities, but projects of the assumptions that come to characterise them. This month’s issue looks at how and why we quantify our world."

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